As global consumers become more health-conscious and environmentally aware, the humble grain of brown rice is gaining renewed attention. According to the latest report by The Insight Partners, the Brown Rice Market is projected to grow at a CAGR of 6% from 2025 to 2031, driven by rising demand for nutritious, gluten-free, and eco-friendly food options.
Why Brown Rice?
Brown rice is a whole grain that retains its bran and germ layers, making it richer in fiber, vitamins, and antioxidants compared to white rice. It supports digestive health, helps regulate blood sugar, and is a staple in vegan, gluten-free, and heart-healthy diets.
Request Sample Pages of this Research Study at – https://www.theinsightpartners.com/sample/TIPRE00011622
Market Overview
The report segments the market by:
- Type: Sweet and Basmati
- Length: Long-Grain, Medium-Grain, Short-Grain
- Distribution Channels: Hypermarkets & Supermarkets, Grocery Stores, Convenience Stores, Online Platforms
- Regions: North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
This comprehensive segmentation reflects the diverse consumer preferences and regional dietary habits shaping the market.
Key Growth Drivers
- Health-Conscious Consumers
With increasing awareness of lifestyle diseases, consumers are actively seeking healthier alternatives. Brown rice, with its low glycemic index and high nutrient profile, is becoming a preferred choice among consumers. - Rise in Vegan and Gluten-Free Diets
Brown rice is naturally gluten-free and plant-based, making it an ideal choice for vegan and gluten-intolerant individuals. This aligns with broader dietary trends and wellness movements. - Sustainable Farming Practices
Eco-conscious buyers are gravitating toward sustainably grown brown rice. Its cultivation often requires fewer chemical inputs, making it a greener choice in the grains category.
Future Trends
- Innovative Cooking Methods: Brown rice is being reimagined in gourmet dishes, ready-to-eat meals, and fusion cuisines.
- Premiumization: Brands are introducing organic, heritage, and specialty varieties to cater to niche markets.
- Digital Retail Expansion: Online grocery platforms are boosting accessibility and visibility of brown rice products.
Regional Insights.
The Asia-Pacific region remains the dominant one due to its high rice consumption and production. However, North America and Europe are experiencing rapid growth, driven by health trends and the popularity of ethnic food.
Final Thought
Brown rice is no longer just a health food; it’s a lifestyle choice. As consumers prioritize wellness and sustainability, the brown rice market is poised for steady growth and innovation. For food brands, retailers, and investors, this is a grain worth watching.
FAQs
- What is driving growth in the brown rice market?
Answer: - Health awareness, rising demand for gluten-free and plant-based diets, and sustainable farming practices are key growth drivers. - How is brown rice different from white rice?
Answer: - Brown rice retains its bran and germ layers, making it richer in fiber, vitamins, and antioxidants compared to white rice. - Which regions are leading the brown rice market?
Answer: - The Asia-Pacific region dominates due to high consumption and production, while North America and Europe are experiencing rapid growth driven by health trends. - What are the main types of brown rice in the market?
Answer: - Sweet and Basmati varieties, available in long-grain, medium-grain, and short-grain formats. - Who are the major players in the brown rice market?
Answer: - Companies like Daawat, KRBL Limited, Kohinoor Foods, LT Foods Ltd., and Lundberg Family Farms are key market leaders.
About Us: -
The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Devices, Technology, Media and Telecommunications, Chemicals and Materials.
Contact Us:
If you have any queries about this report or if you would like further information, please get in touch with us:
Contact Person: Ankit Mathur
E-mail: ankit.mathur@theinsightpartners.com
Phone: +1-646-491-9876
Also Available in : Korean German Japanese French Chinese Italian Spanish